Belarus Enters Chinese Marketplaces

On 6th July 2022, the opening ceremony of the National Pavilion of Belarus was hosted on the JingDong (one of the largest e-commerce portals in China) and Douyin (Chinese version of TikTok) platforms, the event took place at the industrial park.
The online and offline event was dedicated to the 30th anniversary of the establishment of diplomatic relations between the Republic of Belarus and China.
Speeches were made by the First Deputy Prime Minister of the Republic of Belarus, Nikolai Snopkov, leadership of the Ministry of Foreign Affairs, the Ministry of Economy, representatives of the Ministry of Commerce and the Committee for Control and Management of State Property of the People's Republic of China, the heads of the diplomatic missions of Belarus in China and China in Belarus, as well as the management of Great Stone’s shareholders, the Park Administration and UJU Holding.
During the ceremony, a number of memorandums were signed with Belarusian manufacturers helping to ensure the effective promotion of Belarusian products on the Chinese market.
In the National Pavilion of Belarus, open on a platform, Belarusian products from manufacturers such as SOAO Kommunarka, JV OAO Spartak, KUPP Confectionery Factory Vitba, LLC Belprodukt are available to Chinese consumers, with the list of products available continuing to expand.
In addition to the commercial component, the content of the pavilion is designed to acquaint Chinese users with the traditions of the country, its culture, nature and sights. The platform operator is the Industrial Park Development Company.
To date, since the test launch, the total number of subscribers of the National Pavilion of Belarus has exceeded 210,000 people with income reaching 1.1 million yuan / 164,038 US dollars, (at official exchange rate of the National Bank of Belarus).
On 5th July, the first stream on Douyin was held and included participation from the Ambassador Extraordinary and Plenipotentiary of the Republic of Belarus to China. The stream lasted 2.5 hours, during which time the number of subscribers to the National Pavilion increased from 70,000 to 193,000. The number of users who watched the live broadcast at any one time was 110,000 people, with the total number of views reaching 1.32 million.

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